Tumi Goes On The Perfect Journey With Russell Westbrook
May 29, 2017
TUMI, the leading international brand of premium travel, business, and lifestyle accessories, announced today the next installment of its 19 Degree global campaign, “ Perfecting the Journey, ” featuring Russell Westbrook, NBA point guard for the Oklahoma City Thunder.
19 Degree, TUMI’s first-ever aluminum travel collection, is the pinnacle of travel gear; an element of luxury and innovation that elevates not only your journey, but who you are.
The brand’s global campaign for the collection focuses on the individual perfect journeys of various respected influencers, industry leaders, and masters of their own craft all of whom have traveled with TUMI to a unique destination of their choosing.
Westbrook, a six-time NBA All-Star and two-time NBA All-Star Game Most Valuable Player (MVP), is recognized worldwide for his ferocity on the court, yet is equally well known for his generosity to his community and his bold fashion sense.
Each of these qualities are highlighted as he shares his current, most extraordinary journey, captured by TUMI in the place that Westbrook values most of all: Oklahoma City.
“ Both the 19 Degree campaign and collection explore elevating yourself as an individual. In order to better understand what moves them, we follow a cross-section of fascinating individuals on their perfect journey, ” said Victor Sanz, TUMI Creative Director. “ Russell Westbrook’s journey is not only inspirational, but aspirational in the sense that it shines a light on what motivates him on a deeper level and allows the viewer to feel like they’re on his team. ”
The 19 Degree campaign starring Russell Westbrook, concepted by creative agency, Erwin Penland and directed by Ben Quinn, will launch digitally on May 8th and will run globally through social media platforms, out of home print advertising, and digital media.
TUMI’s 19 Degree Aluminum Collection which retails for $995-$1,395 is currently offered in Silver, Matte Black, Rose Gold, and Glacier, available at TUMI retail and wholesale stores worldwide as well as on TUMI.com.
Written by Luxuria Lifestyle Hong Kong & Macau