Hong Kong

Tan Yang Fronts Bally’s Autumn Winter 2017 Advertising Campaign for Asia Pacific

August 8, 2017

Bally is back, led by the renowned and youthful face of Chinese actress and role model Tang Yan and debuting Antoine Duvernois.

Tang Yan was announced as Bally’s Asia Pacific spokesperson in June, embodying the happy optimism of a youthful mind-set the cornerstone of the ” new Bally “.

Tan Yang | Photo Credit: Brianna Capozzi | Jonathan Kaye

The AW17 campaign marks a reset, presenting a bold statement about the brand’s new direction, following three constructive years spent reviewing and refining the DNA of this characterful, luxury brand.

Tan Yang | Photo Credit: Brianna Capozzi | Jonathan Kaye

The result is a powerful campaign, in which product speaks for itself and the protagonists flirt playfully with the camera within a minimal white studio.

The raw setting and clean lines allow for the models characters to come to the forefront, creating a collection of portraits that explore true personalities, capturing the ethos of Bally.

Shot in London by New York based photographer Brianna Capozzi and styled by longtime collaborator Jonathan Kaye, the campaign will break in August issues and in key fashion and lifestyles titles globally from September, alongside a robust digital and social media strategy.

W:   Bally
SM: Facebook
SM: Instagram

Written by Luxuria Lifestyle Hong Kong & Macau

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